prca
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Sri Lanka’s marketing industry needs ethics and standards
The nation's industry leaders dedicate substantial time and resources to crafting top-notch ideas and campaigns, yet they often overlook the social and behavioural effects these efforts have on the public, says Mark and Comm's Thanzyl Thajudeen.
PRCA launches Australia network
The move follows PRCA's expansion beyond Southeast Asia in the past year.
PR fights back against greenwashing
Almost every respondent (96%) in a new PRCA study in the UK said they advised their clients and colleagues on the climate crisis, a figure that has jumped 14% in the past year.
‘We can’t just copy-paste elements from the West’: Chair of PRCA’s DEI committee
Chair of the newly launched DEI committee Charu Srivastava discusses localising the DEI agenda, the importance of holistic change beyond policy, and why inclusive agencies can be a magnet for talent.
The communication problem in the communications industry
In-house comms heads open up about how PR agencies should communicate more effectively with them.
Bell Pottinger thrown out of PRCA after 'bringing industry into disrepute'
Bell Pottinger has become only the second agency in the past ten years to be excluded from the PRCA, following a ruling on a complaint about its infamous work in South Africa.
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