perodua
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Top 10 car brands in Southeast Asia
Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
Weekly wrapup: Sea Shepherd FTW, Perodua's 'Buddyz' fail
ASIA-PACIFIC - Sea Shepherd's slick interactive donation site wins our FTW (for the win) title, while Malaysia's Perodua has us howling with its promotional video for a car called the Buddyz. Plus the big pitches and appointments topping the week's news and some of the share-worthy distractions we came across.
Spin sells Perodua Myvi to Malaysian Chinese with 'jikdak-logy'
KUALA LUMPUR - Local car-brand Perodua has launched a national campaign with Spin Communications targeting Malaysia's Chinese community.
Perodua to pitch media business
KUALA LUMPUR – Malaysian car manufacturer Perodua is to review its media business in a closed-door pitch this month.
Perodua hands creative to Lowe & Partners, Spin Communications
KUALA LUMPUR - National carmaker Perusahaan Otomobil Kedua (Perodua) has appointed Spin Communications and Lowe & Partners to its product and service business.
Perodua reviews creative account; shortlists two agencies
KUALA LUMPUR - National carmaker Perusahaan Otomobil Kedua (Perodua) is currently reviewing its creative account.
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