performance max
Google unleashes AI updates and adds greater controls to its ad products
The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.
'It’s time to move': Google’s VP, Global Ads on cookie deprecation, privacy regulation and AI integration
Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline.
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Google allows advertisers to audit ads in Search Partner network
After significant lobbying by the industry, Google has decided to change its Search Partner policy to provide more transparency to advertisers.
Google incorporates Gemini into Performance Max
The roll-out of Performance Max's enhanced generative AI capabilities will begin in the US in March in English, expanding globally thereafter.
Google releases updated Performance Max guide for advertisers
To help clients better optimise their PMax campaigns without an additional time commitment, the tech giant has revamped a series of guides intended to enhance the Google Ads API experience.
Google parent Alphabet’s profit surges in Q3 as ad spend ‘stabilizes’
Executives said advertisers turned to Google’s AI-powered products in the quarter to drive ROI and efficiency
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