old spice
Ad Nut: The proper use of Super Bowl teasers and YouTube phenoms
Ad Nut brings you good and bad ads from all over. This week, work for Bud Light, Snickers, Nissan, Audi, Pizza Hut, Old Spice, KFC and many more.
Weekly wrapup: ANA's fake-nose fail, Gome's talking box FTW
ASIA-PACIFIC - A costume nose causes trouble for Japanese airline ANA, while a Chinese retailer enhances its human side via confessions in a dark booth. Plus, we review the top stories of the week, a Twitter conversation hooks us with fishy puns and Isaiah Mustafa saves men from poor judgement.
Old Spice asks India to 'Smell Mantastic'
INDIA - Wieden+Kennedy Delhi has adapted Old Spice's global platform for the launch of its line of deodorants in India, with Milind Soman playing a character similar to the man's man originally made famous by Isaiah Mustafa in North America.
Old Spice Guy is back for new collection
GLOBAL- Old Spice is releasing an ad called 'I'm back' to advertise its new collection and featuring the ever-popular 'guy' Isaiah Mustafa.
XM Asia-Pacific's Paul Soon on his mission to reduce paid media online
HONG KONG – In a recent interview with Campaign, regional director of XM Asia-Pacific Paul Soon explains why he thinks paying for media is not a sustainable business model for clients in the long run.
Top 10 Viral Ads
What makes a viral video a viral success? We've ask industry experts how the following ten viral ads manages to rake in millions of views online and earn a well deserved place in the viral hall of fame.
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