nissan

Oct 10, 2024

The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation and passion

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.

Aug 30, 2024

Asia-Pacific Power List 2024: Mikimasa Hamamatsu, Nissan

Hamamatsu champions Nissan's innovative spirit through strategic campaigns and partnerships that amplify the brand's global presence.

Apr 8, 2024

Nissan taps kimono designer to send Formula E message

The 'Get comfortable, but not too comfortable' campaign was conceptualised by Dark Horses

Jan 10, 2024

90% of crises in the automotive industry are predictable: Nissan’s Lavanya Wadgaonkar

The global vice president of communications at Nissan shared insights on tactfully handling PR flare-ups and communications crises in the digital era, whilst also championing DEI and more, during her India visit

Oct 27, 2022

The star of this half-time basketball show is…. a cleaning equipment

For a Nissan activation, TBWA/Hakuhodo produces an unexpectedly squeaky-clean performance.

Jul 20, 2022

Nissan campaign creates ‘electrified art’ in the metaverse

The campaign was created by TBWA\London.