Joe Nguyen

Hey, ad industry: What the heck is a metaverse?
Nov 7, 2023
Joe Nguyen

Hey, ad industry: What the heck is a metaverse?

The ultimate vision for the future or just a buzzword—either way, there needs to be a functional definition and clarity for marketing and branding. Hakuhodo's H+'s Joe Nguyen shares his insights.

Control and transparency the key to furthering programmatic in Asia
Oct 4, 2016
Joe Nguyen

Control and transparency the key to furthering ...

With programmatic adoption in the Asia Pacific on the rise, the industry has to find ways to maximise efficiency and control.

Vietnam coming of digital age
Aug 3, 2015
Joe Nguyen

Vietnam coming of digital age

Digital is at the very cusp of enormous, sustained economic growth in Vietnam, according to Joe Nguyen, senior VP Asia-Pacific, comScore and Nghia Vo, CEO Mekong Media.

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