media spend
Global media inflation to hit decade low, APAC markets stabilise
Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.
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WFA: APAC media inflation at 4.6%, Japan stable while India and Hong Kong surge
While overall media inflation is moderating globally, the APAC region reveals steady prices in Japan and surging costs in markets like India and Hong Kong.
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Reddit: The social-media dark horse gaining momentum with advertisers
Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to rethink how they connect with audiences in an increasingly crowded social-media landscape.
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Budgets 2025: Retail media and CTV will dominate adspend
The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.
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WFA: APAC media inflation set to soar in 2025, 2026
Significant inflation predicted for India, China, and Japan necessitates adaptation and optimisation of media strategies in APAC's fiercely competitive market.
H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.
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