media spend
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Budgets 2025: Retail media and CTV will dominate adspend
The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.
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WFA: APAC media inflation set to soar in 2025, 2026
Significant inflation predicted for India, China, and Japan necessitates adaptation and optimisation of media strategies in APAC's fiercely competitive market.
H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.
Disney brings more automation and shopability to its ad products
The media giant is also ramping up its self-serve capabilities to reduce ad tech fees.
Global media spend surpassed $400bn in 2022
Spend went up by more than 6%, led by growth in digital, new report shows.
India grows media spends by 5% in 2022: ComScore report
Mindshare, Wavemaker and Lodestar UM were the top three media agencies in terms of billings.
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