mattel
Kinder to launch Indian-flavoured treats to entice young adult consumers
Kinder Brands' regional marketing head discusses their brand collaboration and localisation strategies in an interview with Campaign.
Campaign Podcast: How Barbie stays relevant after 65 years
Tech editor Lucy Shelley gets an exclusive tour of Barbie: The Exhibition and discusses how the brand is impacting pop culture after 65 years.
Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'
Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.
‘Hi, Barbie!’: Mattel unveils first Barbie Roblox game
Reckoning with mortality is optional.
Hot Wheels teaches kids to embrace failure
The Mattel brand’s new campaign seeks to show parents that it builds resilience and fuels creativity.
'Barbie' isn't afraid to air Mattel’s previous missteps
Everything marketing and comms pros need to know about Greta Gerwig’s highly-anticipated film. Warning: Light spoilers (and lots of pink) ahead.
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