lollipop

Nov 7, 2012

SPH launches entertainment website to target younger audiences

SINGAPORE - Singapore Press Holdings has launched a trio of online products aimed at deepening engagement with younger audiences.

Jun 16, 2010

CASE STUDY: LG mixes media to persuade Singaporeans to get sweet on Lollipop

To launch its new handset targeted at teenagers, LG in Singapore used social networks and online contests, reinforced with robust traditional media. The campaign saw awareness and web interest in the product soar in a very short period of time.

Mar 8, 2010

LG | Lollipop Love Story | Thailand

LG has launched a digital campaign for its candy coloured 'Lollipop' mobile line.

Mar 8, 2010

LG | Lollipop Love Story | Thailand

LG has launched a digital campaign for its candy coloured 'Lollipop' mobile line.