lego
Asia-Pacific Power List 2024: Uma Ramanan, Lego
With over twenty years of experience in marketing, Ramanan’s time at Lego has been marked by the building blocks of hard work with a hint of play.
Lego Group recruits 72andSunny creative lead as global creative director
Lego, which recently concluded an 18-month media agency review, also appoints Mother's Marina Banks to operations role.
Rise 2024 conference: Marketing chiefs offer six lessons on the benefits of DEI
Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.
Lego rolls out overhauled brand identity
Design elements of the rebrand are inspired by comic books.
Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'
Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.
Lego's 'playable' action movie shows parents the value of play
Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.
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