initiative thailand

Mar 21, 2012

CASE STUDY: How Carefree creates awareness among non-users

In partnership with Initiative Thailand, feminine hygiene brand Carefree launched an online campaign to encourage product trials among Thai women, especially teenagers.

Dec 13, 2011

Cosmetic brand ZA picks Initiative Thailand

BANGKOK - Cosmetic brand ZA has picked Initiative Thailand to handle its media planning and buying for the second year running.

Aug 3, 2011

AirAsia picks Initiative Thailand

BANGKOK – Low-cost carrier AirAsia is understood to have shifted its media business in Thailand to Initiative Thailand.