hsbc
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Yuu dominates Kantar's BrandZ Hong Kong ranking
DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.
Mastercard highlights value of inclusion in new autism campaign
EXCLUSIVE: Mastercard’s Julie Nestor talks about the brand’s #AcceptanceMatters campaign which aims to foster awareness and empathy around invisible disabilities.
Asia-Pacific Power List 2024: Stephanie Ng, HSBC
In her two years at HSBC, Ng has already made strides, with year-on-year solid numbers and an active social media presence to educate other professionals.
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The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
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Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
Women to Watch 2023: Stephanie Ng, HSBC
An industry whiz with over 20 years of experience, Ng plays a pivotal role in ensuring marketing is fundamental to delivering both business and brand results.
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