headphones

Nov 22, 2021

The top 10 headphone and audio brands in Asia-Pacific

Which brands have the ears of APAC consumers, both on a regional basis and in specific markets? Find out in this special report derived from Campaign's Asia's Top 1000 Brands research.

Jul 24, 2014

Sennheiser tries a new way to create noise

SINGAPORE - Sennheiser, the maker of premium headphones, is taking its product directly to the ears of its target consumers here by partnering with 24 cafés and bars to engage with “trendsetters” in the places they frequent.

May 15, 2014

Headphone fad is music to brands’ ears

SECTOR STUDY: The explosion of smartphone sales and the continued rise of ‘prosumers’ has fuelled greater demand for increasingly trendy—and expensive—audio products.

Jan 29, 2013

CASE STUDY: Sony's 'Headphone Music Festival' showcases technology through entertainment

To showcase the advantages of its headphone and smartphone technology, Sony worked with Frontage and Naked Communications Tokyo to enable fans of four major Japanese music acts to be part of a festival from diverse locations.

Sep 13, 2010

Grand Sun Headphones puts DDB Guoan Beijing in charge of creative

BEJING – Shenzhen-based Grand Sun Headphones has handed its creative business to DDB Guoan in Beijing, without a pitch.