generative
Maximising e-commerce success: Proven strategies for modern advertising
Meher Patel, founder of Hector AI, outlines the key technologies enhancing e-commerce advertising performance, driving higher engagement and conversions.
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Reports: Applying gen AI to marketing can help life-sci firms unlock billions
As AI fluency improves in pharma marketing, consultants say drugmakers can realise billions in revenue and cost savings.
AI’s trust deficit: Is purposeful innovation the antidote?
Purposeful AI isn't mere jargon—it's reshaping industries from wildlife conservation to fraud detection, bridging the trust gap with transformative potential.
How exactly is AI used in APAC marketing? Please take our survey
Campaign Asia-Pacific is teaming up with Forrester to understand how marketers and agency professionals are applying AI in their work now and plan to in future. Answer our 10-minute survey to receive the full report.
'There are no rules right now': VaynerMedia's new creative lead on generative AI
In an exclusive interview ahead of joining VaynerMedia from VMLY&R, Chan Woei Hern reveals why he made the switch and his thoughts on using generative AI.
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