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WPP bets on $400 million Google AI alliance
The ad agency giant will get early access to Google’s latest video and image generation models, claiming to cut content production times by up to 70% while doubling asset utilisation rates.
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WPP invests in Stability AI to drive brand storytelling
Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.
Maximising e-commerce success: Proven strategies for modern advertising
Meher Patel, founder of Hector AI, outlines the key technologies enhancing e-commerce advertising performance, driving higher engagement and conversions.
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Reports: Applying gen AI to marketing can help life-sci firms unlock billions
As AI fluency improves in pharma marketing, consultants say drugmakers can realise billions in revenue and cost savings.
AI’s trust deficit: Is purposeful innovation the antidote?
Purposeful AI isn't mere jargon—it's reshaping industries from wildlife conservation to fraud detection, bridging the trust gap with transformative potential.
How exactly is AI used in APAC marketing? Please take our survey
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