Marc Iskowitz
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Reports: Applying gen AI to marketing can help ...
As AI fluency improves in pharma marketing, consultants say drugmakers can realise billions in revenue and cost savings.
Twitter greenlights ads for cannabis, THC brands
The social network is permitting CBD and THC products to run ads under an updated policy, provided they meet certain requirements.
Talk reveals P&G brand chief’s struggle with ethnic ...
It took P&G vet Marc Pritchard 30 years to embrace his ethnic heritage. An Instagram live talk suggested that he's still coming to terms with that identity.
J&J reshuffles house of iconic brands
The move will separate the consumer-facing unit — synonymous with brands like Band-Aids and Tylenol — from the pharma and med device franchises.
Why Pfizer/BioNTech should throw away the marketing ...
Vaccine makers should align around convincing the world to get more and more people vaccinated, even if it’s not their own vaccine, says one prominent ad exec.
Leadership changes lead to attrition at the top of ...
Ogilvy Health has seen turnover at the executive level since new global leadership took over a year ago.
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