games

Feb 20, 2022

The Olympics: It's complicated

Winter Olympics athletes in Beijing are striving to preserve the idealistic and purposeful values of the Games and protect “chivalry, honour and glory” despite the harsh realities of the modern world.

Sep 30, 2021

Dentsu Gaming launches globally

Drawing from its Japanese gaming heritage, Dentsu plans to extend gaming strategy, activation and original IP for brands across its global network led by four regional heads.

Jul 22, 2021

Ex-Landor colleagues team up to create new wordplay game

INSPIRATION STATION: Creative strategy trio put their skills to work for a new kind of pitch and campaign to get an original wordplay card game off the ground.

Dec 21, 2020

How would you like your power-up served?

Riot Games and BBH team up to give gamers a taste of their Honey Fruit, the mythical power-up in League of Legends: Wild Rift.

May 30, 2019

Facebook expands playable ads and transparency for brands

Facebook is also introducing more transparency for advertisers on how effectively their creative is being used.

Mar 12, 2019

Why women are the most valuable mobile gamers for advertisers

Gaming has long been thought of as a male-dominated pastime—but it’s time to call 'game over' on this outdated stereotype.