frieslandcampina
Black & White legacy: Brand supports Hong Kong milk tea culture
FrieslandCampina has tied itself to the favourite drink of Hong Kongers through a number of CSR initiatives.
How FrieslandCampina got 32,000 selfies and 230% ROI
CASE STUDY: A campaign for Yomost yogurt drink through Jet8's rewards-for-posting platform drove trial and sales in Vietnam.
CASE STUDY: How FrieslandCampina’s digital shift scored with Vietnam’s mothers
The brand had to change the way it engaged with consumers in order to stay connected with digitally savvy mothers.
FrieslandCampina adds UGC as ingredient in Black & White evaporated milk campaign
HONG KONG - Carat has launched a digital campaign focused around user-generated content (UGC) for Black and White evaporated milk to meet the challenge set by its client FrieslandCampina of encouraging more consumption of the B2B milk product.
FrieslandCampina hands SEA branding to Leo Burnett
ASIA-PACIFIC - Dairy brand FrieslandCampina has awarded Leo Burnett with its branding business across the Southeast Asia region.
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