fanta
CASE STUDY: How Fanta captured teen attention with branded content
Fanta engaged Japanese teens by inviting them to a fun game via two of the most popular teen media channels.
Creative veteran Pratik Thakar takes up senior Asia-Pacific role at Coca-Cola
REGIONAL - Longtime McCann veteran Pratik Thakar, most recently vice-president and chief strategy and innovation officer for Grey Group Greater China, has taken up a new Asia-Pacific role as head of Pacific Group creative and content excellence at Coca-Cola.
Coke builds up momentum for Olympics starring national swimming champion
SHANGHAI - Leo Burnett has created a campaign using 1,500-metre freestyle record-holder Sun Yang to promote Coke's newest miniature packs - part of its marketing push ahead of the London Olympics.
McCann Indonesia awarded Coca-Cola’s sparkling portfolio
JAKARTA - Coca-Cola has awarded its entire sparkling portfolio to McCann Worldgroup in Indonesia, encompassing the Fanta, Sprite and Coca-Cola brands.
Fanta engages Chinese teens in less serious '9th class' campaign
CHINA - Fanta has released its less serious '9th class' campaign in China today, marking the launch of a new and more natural version of the much loved sparkling brand among Chinese teens.
Coca-Cola embarks on global Fanta campaign
GLOBAL - Coca-Cola is to combat falling sales of its Fanta brand with a multimillion-dollar global ad campaign.
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