ebiquity
Ebiquity predicts zero media spend growth for China in 2026
Exclusive: The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.2% with TV and print costs set to decline.
China to dominate 58% global KOL spend, growth will slow before rebound: Ebiquity
TOP OF THE CHARTS: KOL marketing in the Mainland will exceed $14 billion by 2027, but platform creator dynamics are markedly different; understanding them is key to ROI.
Power shift in China’s ad market, local agencies lose ground: Ebiquity
The agency-handled share of China’s RMB 1.55 trillion ad market is shrinking as local agencies collectively decline and international networks gain ground.
'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO
Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.
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Publicis Media leads China’s media pitches in 2024
EXCLUSIVE: OMG excels in retention in China’s fiercely competitive media agency market in 2024. Meanwhile, GroupM, Dentsu, and MediaBrands face mounting pressure.
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Ebiquity names chief executive following Nick Waters' exit
Waters will remain with the business until January 2025 to ensure a smooth transition.
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