creative effectiveness
Cannes Lions: Telenor Pakistan, Ogilvy scoop second Grand Prix in Mobile
Meanwhile Wieden & Kennedy Portland won the Grand Prix in Creative Effectiveness for its Nike work, 'Crazy dreams'.
Channeling pandemic headwinds into effective marketing tailwinds
SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.
Spikes Asia: Final shortlists and network tally
Here are the final shortlists from Spikes Asia. The winners will be announced tonight.
Cannes 2016: Only Bronze and Silver Creative Effectiveness Lions for Asia
Creative Effectiveness Grand Prix goes to Adam & Eve DDB London for its John Lewis Christmas campaign 'Monty's Christmas'.
The emperor is wearing no clothes
In the first of a series exploring creative effectiveness, Jon Steel likens the focus on shares, hashtags, 'likes' and social buzz in modern effectiveness case studies to The Emperor's New Clothes and urges the industry to wear something a little more substantial to truly meet its clients' needs.
ROI: Still no measure for creative effectiveness
Without a robust model for assessing work, clients are not satisfied they can trust agencies to deliver performance-driven results.
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