Lowe Singapore adds Ikea to its creative portfolio

SINGAPORE - Lowe Singapore has announced that it has been appointed to the Ikea business as an extension of the agency's successful regional relationship with the brand in Malaysia.

Lowe adds Singapore to the list pf markets it handles for IKEA
Lowe adds Singapore to the list pf markets it handles for IKEA

The appointment takes effect in January.

Coming on the back of the Carte D’or Unilever food solutions business win, this mandate would cover a multitude of work including through-the-line activities to engage consumers with the Ikea brand.

Commenting on the partnership, Rupen Desai, president at Lowe Asia-Pacific, said, “Lowe has a unique and differentiated advantage in the way teams work across geographical boundaries for making ambitious regional strategies and succeeding regionally and in local markets.

Lowe and Partners Malaysia was appointed as Ikea's regional creative agency late last year.

Related Articles

Just Published

1 day ago

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

1 day ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

1 day ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.