consumer trends
Consumers in Asia are losing trust in media
Consumers in Asia may once have been largely credulous, but scepticsm is growing. Trust in media is slipping, particularly in India and Japan.
Five things you need to know about: Footfall
Bruce Wells (pictured), global CEO of retail performance at mystery shopping and ViewsCast at Synovate, explains why footfall or customer counting has become a necessary tool for marketing agencies.
Are consumers really the new media owners?
The public now has greater control than ever before of the media it chooses to consume. With digital platforms and interactivity rife, are traditional media owners redundant? We've asked two digital experts, a PR director and a creative head for their opinion.
CTR Market Research: China adspend to grow 10 per cent in 2010
BEIJING - China will see a 10 per cent growth in adspend in 2010 compared to 13.5 per cent (US$74 billion) last year, according to CTR Market Research.
Hong Kong and South Korea lead global rise in consumer confidence
GLOBAL - The world is emerging from the economic crisis, and with it, global consumer confidence is rebounding, according to the latest edition of the Nielsen Global Consumer Confidence Index.
Asia's affluent show no let-up in spending: PAX
ASIA-PACIFIC - Marketers are missing a major opportunity by reducing advertising budgets during the downturn, according to Synovate's 2009 PAX survey.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)