chris jaques
Give consumers control to succeed with video content: Digital Matters panel
SINGAPORE - Brands must get beyond the simplistic wish to create a viral video and give some control over content to consumers while accepting that the brand no longer fully controls the message, according to a panel discussion yesterday at the Digital & Music Matters conference.
Saatchis unite for agency's 40th anniversary despite rivalry
GLOBAL - M&C Saatchi will join Saatchi and Saatchi in celebrating its 40th anniversary in the UK on Thursday despite years as bitter rivals.
Q&A: M&C Saatchi Asia’s Chris Jaques
Chris Jaques, regional CEO at M&C Saatchi Asia, says he identifies with Homer Simpson and admires his wonderful PA Connie.
Will Cheil's reputation be enough for BMB to stake a claim in Asia?
With the proposed roll-out of Cheil's Beattie McGuinness Bungay (BMB) agency brand in Asia-Pacific later this year, the region will finally start to see what the Korean giant has in mind for its expensive acquisition. Here is what four industry experts had to say.
M&C Saatchi opens South China office
GUANGZHOU - M&C Saatchi is to launch a new South China office and an Asia-wide shopper marketing practice, both to be headed out of Guangzhou.
M&C Saatchi promotes Angela Hsu as CEO of M&C Saatchi for North and Central China
SHANGHAI - M&C Saatchi promotes Angela Hsu (pictured) as CEO of M&C Saatchi for North and Central China.
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