carlsberg
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Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun
Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun.
Carlsberg hires PR agency for major new global brief
Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.
APAC new-biz spotlight: Carlsberg and GM among key moves in subdued landscape
Activity was down in both creative and media in July-August.
Harsha Razdan on being the ‘outsider’ Dentsu enlisted to turn around its fortune
The CEO of Dentsu South Asia chats with Campaign India about his role at the group, why he as an outsider from the industry can help, and a lot more...
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Nimble, lean and focused: The evolution of planners turned consultants
It's never easy setting up on your own, but clients are increasingly finding that a scaled-down, more agile strategy partner is the perfect fit.
Carlsberg appoints global media agency to $229 million account
Shortlist comprised Wavemaker Global, iProspect and Zenith.
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