brand value
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Apple's brand value dips for the first time in 25 years: Interbrand report
Nvidia, Pandora, Range Rover, and—making history—the Jordan brand join Interbrand's ranking this year. This marks the first time a personality-driven brand has earned a spot on the list.
Luxury, tech, finance brands rise in Kantar BrandZ rankings
Based on Kantar's annual BrandZ Most Valuable Global Brands report, Apple knocks Amazon off its perch as Chinese brands' growth dims.
What the Airbnb IPO teaches us about the value of brand
Airbnb's eye-popping surge in value shows the profound power of a truly customer-centric brand, according to Wunderman Thompson's APAC transformation and strategy officer.
Why we need to ditch brand valuation
The limitations of brand valuation as a concept are becoming increasingly noticeable, so it's time for a rethink.
Amazon becomes most valuable brand, passing Apple and Google
Samsung ranks fourth, China's ICBC sits at 10th, and eight Chinese companies appear in the top 25 of the Brand Finance Global 500 list.
Plain packaging could erase hundreds of billions in brand value
TOP OF THE CHARTS: A group of eight FMCG companies could lose US$187 billion, but the news is even worse for beverage makers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
