brand activism
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Sep 20, 2025
The utopia and harsh reality of brand activism
It’s been 25 years since Ben & Jerry’s “merged” with Unilever. The company that gave us Cherry Garcia ice cream retained the values it was founded on longer than expected, but those hippie ideals are fading, Éric Blais writes.
May 25, 2023
Ethics or charade? The troubling truth of bluewashing
Emissions are just one part of ESG reality checks, but there are other unsettling ways that companies deceive to appear ethical, threatening trust in corporate social responsibility.
Jan 14, 2020
Beyond dance trends: TikTok on creating an environment of activism
TikTok's head of marketing dishes out on content trends and common mistakes brands make on the platform.
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