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German retail giant Media Markt partners with Equinox for media
SHANGHAI - Media Markt, the leading German electronics retailer that opened its first Asia store in Shanghai two weeks ago, has appointed Equinox as its media agency partner.
Suning come top in China IT and applicance retailer brand survey
SHANGHAI – Nanjing-based Suning is the most recommended IT and appliance retailer in China, according to the latest Holaba brand war survey.
Digitas appoints new MD in China and in Hong Kong
SHANGHAI - Digitas has appointed marketing veterans Ken Hong and Larry Tang as its MD in China and Hong Kong, respectively.
Digitas appoints new MD in China and Hong Kong
SHANGHAI - Digitas has appointed marketing veterans Ken Hong and Larry Tang as its MD in China and Hong Kong, respectively.
Twitter debuts 'Promoted Tweets' ad platform
GLOBAL - Twitter is launching its long-awaited advertising platform, Promoted Tweets, with big brands such as Sony Pictures, Red Bull and Virgin America becoming the first advertisers to sign up.
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