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Can Netflix scale its advertising business?
In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.
Disney to 'learn' from Netflix’s mistakes with launch of ad tier, buyers say
Buyers expect Disney to give November's ad-tier launch a 'soft release, heavy restrictions on the brands they will take on board and limited targeting'.
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FAST on the rise in APAC: What advertisers should know
FAST (free ad-supported television) platforms offer a mix of scheduled programming and content that can be accessed on-demand. Campaign finds out how FAST is growing in APAC and how advertisers can tap into it.
Brands invest cautiously in Disney+ and Netflix
Advertiser appetite for new ad-supported streaming platforms has cooled as user uptake lags, tools remain limited and brands seek guaranteed ROI.
What Netflix and Disney+ ad-supported tiers mean for the TV ad world
Some media channels needs to lose sales in order for Netflix and Disney+ to win them, and the most likely source is linear TV.
Don’t advertise on Netflix ... just yet
Despite the hype, Netflix has a long road ahead to develop a strong platform that’s in the best interest for brands and advertisers.
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