apps
TikTok pushes apps to broaden marketing efforts beyond downloads
As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.
Decoding the shifts in online consumer behaviour during Ramadan
App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.
From romance to revenue: Bumble enters the $2 billion club
The bee-tastic company first joined the billionaire rankings in 2021, becoming only the second dating-oriented app to do so.
How dating apps master the art of marketing matchmaking
We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.
China’s top livestreaming apps to know
The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works.
Google reveals significant step to restrict cross-app tracking on Android
The company plans to introduce stricter privacy controls including the removal of cross-app identifiers such as its own Advertising ID. The announcement comes just weeks after the impact of Apple's similar move—on Meta in particular—was revealed.
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