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Only one third of every ad dollar spent reaches an end user: ANA report
The US advertisers' industry body has exposed the $88 billion programmatic market's damning lack of transparency in a recent report – here’s where your programmatic ad dollars may really be going.
Comscore and SeeHer expand gender equality measurement to digital platforms
The audience measurement company partnered with SeeHer in the US to extend the scoring system to digital advertising.
ANA’s programmatic transparency study: time for an industry overhaul?
An independent agency leader in the UK takes us through ANA's latest study and what advertisers can do.
Diversity in healthcare marketing nowhere near enough: ANA
The US report on diversity in marketing paints a picture of an industry making slow progress, but systemic change is needed.
ANA's 'Rip van Winkle' moment
The US-based Association of National Advertisers awoke from a decade-long coma and decided to find out how its members have been getting screwed out of billions of dollars by the programmatic ad ecosystem. Too little, too late, according to The Ad Contrarian.
WFA says it has cracked cross-media measurement
The organisation unveils a framework and a proposed solution, tested in the US and UK, that aims to give advertisers a better overview of how and where ads are being viewed across multiple media and devices.
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