age
Reframing how we talk about generations and youth culture
The use of generational labels makes less sense in the modern era.
McDonald's serves up happiness through the ages
Watch the film conceptualised by DDB Mudra here
Diversity is a priority in workplaces; but employees want pay parity
EXCLUSIVE RESEARCH: Based on Campaign Asia-Pacific’s annual study in collaboration with Kantar, policymaking and awareness are high on the agenda for the marcomms industry. Yet, inequitable salaries, workplace stress, and gender-related harassment remain largely unchanged.
Moving campaign talks of Alzheimer's as an illness, not just ageing
Campaign by NCA, for Alzheimer's Society, built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.
Class and gender are top DEI concerns for Asian journalists: AAJA
TOP OF THE CHARTS: 70% of journalists in Asia identified socio-economic status and class as the most important diversity issue for news media to focus on.
Enter, the fifth age of advertising
We are at the dawn of a new era. The age of dialogue is making way for the age of relevance.
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