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The democratic chaos of modern marketing: Why everything is great but feels like shit
Our current fragmented ad ecosystem is messy but is a more level playing field than the nostalgia-tinted 'golden age' of advertising in the past, argues the CEO of M&C Saatchi Performance.
Reframing how we talk about generations and youth culture
The use of generational labels makes less sense in the modern era.
McDonald's serves up happiness through the ages
Watch the film conceptualised by DDB Mudra here
Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
Diversity is a priority in workplaces; but employees want pay parity
EXCLUSIVE RESEARCH: Based on Campaign Asia-Pacific’s annual study in collaboration with Kantar, policymaking and awareness are high on the agenda for the marcomms industry. Yet, inequitable salaries, workplace stress, and gender-related harassment remain largely unchanged.
Moving campaign talks of Alzheimer's as an illness, not just ageing
Campaign by NCA, for Alzheimer's Society, built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.
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