age

Jul 28, 2023

Reframing how we talk about generations and youth culture

The use of generational labels makes less sense in the modern era.

Jun 10, 2023

McDonald's serves up happiness through the ages

Watch the film conceptualised by DDB Mudra here

May 17, 2023

Does the PR industry have an ageism problem?

Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”

Jun 1, 2022

Diversity is a priority in workplaces; but employees want pay parity

EXCLUSIVE RESEARCH: Based on Campaign Asia-Pacific’s annual study in collaboration with Kantar, policymaking and awareness are high on the agenda for the marcomms industry. Yet, inequitable salaries, workplace stress, and gender-related harassment remain largely unchanged.

May 16, 2022

Moving campaign talks of Alzheimer's as an illness, not just ageing

Campaign by NCA, for Alzheimer's Society, built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.

Apr 7, 2022

Class and gender are top DEI concerns for Asian journalists: AAJA

TOP OF THE CHARTS: 70% of journalists in Asia identified socio-economic status and class as the most important diversity issue for news media to focus on.