Benjamin Li
Aug 30, 2011

Timberland's Earthkeeper 2011 initiative - 1600 trees planted

More than 150 global and regional ambassadors for Timberland, along with winners of its photo competition, celebrites, media representatives and PR agency PR People, have completed a week-long treeplanting initiative. The 2011 Timberland Earthkeepers CSR project planted 1600 pine trees in the Horqin Desert of Inner Mongolia during August. The event included these highlights:

Related Articles

Just Published

5 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

6 hours ago

Agency Report Card 2024: BBDO

Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.

9 hours ago

Move and win roundup: Week of May 12, 2025

Start the week with updates on people's moves and business wins at Spotify, Wingstop, Cartology, Mahlab, and more to come.

9 hours ago

ChatGPT, conversational AI and the shift from ...

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.