Benjamin Li
May 22, 2012

Starbucks Mong Kok 'concept store' mixing Hong Kong culture, arts and movies

Starbucks Hong Kong has opened a 'concept store' in Sai Yee Street in Mongkok. Partnering with home-grown lifestyle brand G.O.D., artist Stanley Wong (a.k.a. Anothermountainman) and Hong Kong Film Archives, the company has converted an old 6,000-square-foot walkup apartment into a funky 'third place' for coffee, local culture, arts and movies.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

1 day ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

1 day ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

1 day ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.