Marketing
Jun 25, 2014

Sony Mobile brings AR soccer fever to Hong Kong MTR

Sony Mobile and JCDecaux Transport, along with members of Hong Kong's Kitchee football club, launched the 'Sony Xperia Soccer Station' in the Mong Kok station of the city's MTR system yesterday. The installation allows passersby to experience the 'augmented reality' camera function of the company's Xperia Z2 smartphone and take home instantly-printed photo souvenirs. Consumers can also connect their smartphones to a TV to play an onscreen version of an arcade-style grab-claw game to win the phone, coupons for smartphone purchases or limited-edition FIFA World Cup accessories.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

3 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

OMD takes the lead as EssenceMediacom drops out of global rankings

4 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

Mash names all-female executive team, shifts global HQ to Singapore

6 Mash names all-female executive team, shifts global HQ to Singapore

Cheetos’ launches limited edition fashionably functional pants

7 Cheetos’ launches limited edition fashionably functional pants

Move and win roundup: Week of April 21, 2025

8 Move and win roundup: Week of April 21, 2025

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

EMA 2025 winners revealed in live ceremony

10 2025 winners for Event Marketing Awards announced in live ceremony

Related Articles

Diamond company De Beers appoints Havas to global media account
Sep 1, 2021
Shauna Lewis

Diamond company De Beers appoints Havas to global ...

HK MTR, JCDecaux announce 'BOB' winners
May 2, 2019
Staff Reporters

HK MTR, JCDecaux announce 'BOB' winners

Hong Kong MTR names 'Best of the Best' winners
Apr 20, 2017
Staff Reporters

Hong Kong MTR names 'Best of the Best' winners

HKTVmall blankets MTR stations with punny humour
Aug 5, 2015
Jenny Chan 陳詠欣

HKTVmall blankets MTR stations with punny humour

Just Published

How smarter mobile ads are beating big-budget campaigns: Report
19 hours ago
Staff Reporters

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

EssenceMediacom retains top spot in April's APAC media league
19 hours ago
Matthew Keegan

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

Why it’s time we took Singaporean content creators more seriously
20 hours ago
Hazel Yap

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

Changi Airport ropes in Aussie influencers to promote SEA foodie cities
20 hours ago
Ad Nut

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.