Benjamin Li
Aug 14, 2012

Roadshow Hong Kong celebrates 10th anniversary with charity outreach

Roadshow, the OOH media channel in Kowloon Motor Buses, is celebrating its 10th anniversary this year. As part of its CSR outreach, it has partnered with Agency for Volunteer Service to do a series of voluntary work projects in five key districts in Hong Kong. Cantopop celebrities and guests joined Carrie Lam Cheng Yuet-ngor, chief secretary for administration of the HKSAR, for a fun night out at a finale event and mini-concert at the Noah's Ark on Friday 10 August.

Related Articles

Just Published

1 day ago

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

1 day ago

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

1 day ago

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

1 day ago

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.