Okamoto: A social marketer's wet dream
A selection of some particularly witty creative work as part of Okamoto's year-long 80th-anniversary campaign in China
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40 Under 40 2024: Sofia Yip, Edelman
A skillful and adaptable leader, Yip's ability to transition between corporate and marketing realms has been transformative in boosting Edelman’s stature and business to new heights.
Hylink CEO Su Tong resigns amid alleged market ...
The prolific founder and CEO stepped down to "safeguard the company’s reputation and ensure operational continuity" as the allegations are investigated.
The risks and opportunities of Red's international fame
Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing community view the phenomenon as a double-edged sword.
Move and win roundup: Week of January 20, 2025
Initiative, FleishmanHillard, Jaywing, AirWallex and more in our weekly collection of people moves and account news.