The music app, with agency Secret Tour Hong Kong, hosted a street event to promote a feature that selects music according to a runner's pace.
HONG KONG - Local music app Moov launched a roadshow to promote a new app feature called Beat Runner, which plays songs according to a jogger's running speed. The event offered prizes for participants who could run in time to a song's rhythm, and nearly 1,000 joined in the fun in the roadshow's first two days, October 29 and 30, according to the agency.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
+Effie+HK+00.JPG&h=268&w=401&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
Based out of Indonesia, Shekhar, a key figure in GroupM's regional growth, is leaving the agency after 25 years.
In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.
Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.
+6.png&h=268&w=401&q=100&v=20170226&c=1)
The two entities will merge by April 2025, uniting creative and media operations to form a 4,601-strong advertising powerhouse. Here's what it means for the advertising landscape.
