Data Media
Staff Reporters
Aug 7, 2015

Media growth: Don’t count traditional out

PricewaterhouseCoopers’ (PwC) Entertainment and Media Outlook 2015-2019 is heartening for those specialising in areas such as mobile, but also has good news for more traditional media sectors such as TV.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

1 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

2 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

Mission possible: Four steps to make marketing teams more effective

3 Mission possible: Four steps to make marketing teams more effective

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

4 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

'Local with full autonomy': Ogilvy global leaders on their mission in China

5 'Local with full autonomy': Ogilvy global leaders on their mission in China

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

6 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

7 Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

8 Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

Moves and wins roundup: Week of February 3, 2025

9 Moves and wins roundup: Week of February 3, 2025

The Philippines' top 50 brands

10 The Philippines' top 50 brands

Related Articles

MediaSense buys R3 as it eyes global client opportunities in creative
Nov 12, 2024
Gideon Spanier

MediaSense buys R3 as it eyes global client ...

MediaSense becomes Campaign's independent auditors for all Agency of the Year Awards
Sep 27, 2024
Staff

MediaSense becomes Campaign's independent auditors ...

PwC sees online advertising overtaking TV in Japan in 2019
Jun 15, 2018
David Blecken

PwC sees online advertising overtaking TV in Japan ...

Mobile devices to propel internet advertising to 2017: PwC
Jun 5, 2013
Staff

Mobile devices to propel internet advertising to ...

Just Published

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move
The Information
3 hours ago
Gideon Spanier

Omnicom cut 3,000 roles during 2024 ahead of IPG ...

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.

40 Under 40 2024: Tala Booker, Via
5 hours ago
Staff Reporters

40 Under 40 2024: Tala Booker, Via

What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.

Majority of marketers are unprepared to combat deepfakes: study
6 hours ago
Staff Reporters

Majority of marketers are unprepared to combat ...

A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.

The unbearable cost of truth
7 hours ago
Rahat Kapur

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.