May 9, 2014
LCX runs cheeky hotdog character exhibition to appeal to selfies addicts
LCX, the mall targeting young people at Hong Kong's Harbour City, has invited London design studio Yum Yum to create its LCX Rewards Card this year. Now the mall is holding an exhibition, ‘LCX x Yum Yum World’ from 25 April to 18 June, featuring Arnold, a furry purple monster who loves shopping, and a number of hot dog-based characters from its previous ‘Happy Food’ exhibition. Money raised from sales of premium products connected to the event will be go to local charity Food Angel.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Related Articles
+Effie+HK+00.JPG&h=268&w=401&q=100&v=20170226&c=1)
Oct 24, 2024
DDB wins Grand Effie in Hong Kong
Nov 29, 2024
Hong Kong's unique spirit: A 'Never Normal' love ...
.png&h=268&w=401&q=100&v=20170226&c=1)
Jul 5, 2024
Can Hong Kong become Asia's creative world city?
Just Published
19 hours ago
Creative Minds: 'Go smash it like an avocado' is ...
She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
23 hours ago
Price-gouging in Aussie supermarkets: Where does ...
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
23 hours ago
Gen AI will have a profound impact on agency ...
With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.
1 day ago
Call for submissions: Do you want to be featured in ...
Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.