Advertising The Work
Jenny Chan 陳詠欣
Jun 3, 2015

Galaxy Entertainment Group's MTR "advertising domination"

As a major part of its mega campaign to promote the opening of Galaxy Macau’s lavish second phase extension, Galaxy Entertainment Group has bought outdoor ad space at two high-traffic MTR stations for maximal awareness. Giant posters equipped with audio, projection and 2D pop-up effects was luring commuters at Hong Kong station, while the entire exit area at Sheung Wan station connecting to Hong Kong-Macau Ferry Terminal was covered wall-to-wall with the same posters.

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