Dec 10, 2013
'Fast-track Asia' to lead world adspend growth: ZenithOptimedia
'Fast-track Asia', made up of China, India, Indonesia, Malaysia, Pakistan, Taiwan, Thailand and Vietnam, is set to lead world adspend growth over the next three years, with average annual growth of 11.2 per cent, according to ZenithOptimedia's latest Advertising Expenditure Forecast. Meanwhile, mobile is now the main driver of global adspend growth and will contribute 36 per cent of all additional spending over the next three years. Additional highlights of the forecast appear below.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Just Published
.png&h=268&w=401&q=100&v=20170226&c=1)
2 days ago
Why Google has never looked more fragile as an ...
As the DOJ vs. Google case rumbles on into the new year, how can advertisers best prepare for a post-Chrome world?
PROMOTED
Dec 24, 2024
How Yandex advertising solutions help building a ...
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The Knowledge
Dec 24, 2024
Publicis climbs the highest in APAC media rankings ...
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Dec 23, 2024
Netflix is going all out for Squid Game season ...
With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.