Nov 4, 2013

Estee Lauder Companies' breast cancer awareness campaign in Malaysia

The Estee Lauder Companies Malaysia launched its breast cancer awareness campaign on 18 October, turning the iconic Petronas Twin Towers in Kuala Lumpur, Malaysia, pink.

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Move and win roundup: Week of May 5, 2025

Catch up on our weekly roundup of people moves and account wins at One Green Bean, Dentsu Creative Isobar, Attivo Group, Syndigo, and more.

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How Selena Gomez’s album release is a masterclass ...

Gomez's recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of TikTok and short-form video.

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Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

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WPP eyes India for growth as global revenue faces ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES 2025—a global media summit held in Mumbai with participation from 77 nations.