Oct 20, 2014
DATA POINTS: The efficiency of search and social ads
Research by Kenshoo, which makes predictive marketing software, reveals that marketers in Asia-Pacific (including Japan) are enjoying an all-time high in clickthrough rates on search advertising, while CTRs are also on the rise for social (Facebook) ads. Meanwhile cost-per-click remained consistent in Asia-Pacific and Japan with a slight quarter-over-quarter and YoY decrease in Q3—meaning marketers are paying less for more.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Nov 13, 2024
SearchGPT: How to adapt for the AI search engine era
Oct 11, 2024
Is SearchGPT the 'Grim Reaper' for Google rankings?
Oct 15, 2024
The Gen AI search surge: What marketers need to know
Just Published
7 hours ago
40 Under 40 2024: Julie Wu, DeVries Global
Wu’s innovation in healthcare communications has propelled the agency to new business heights. Equally notable is how she fosters an inclusive workplace for all.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
8 hours ago
Why Chinese brands are aggressively expanding in ...
With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
9 hours ago
Bestore's regulatory clearance fails to quell ...
The Chinese snack giant may be cleared of mislabeling, but the brand faces online accusations as it prepares to sue those involved for defamation.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The Knowledge
9 hours ago
APAC media spotlight: UM retains Australian ...
But overall media new-business activity drops by a third.