Data
Jun 18, 2014

DATA POINTS: Social@Ogilvy's research into why and what people share

Selected results from research by Social@Ogilvy and SurveyMonkey, which surveyed more than 6,500 social-media users in 16 markets, six of which (Indonesia, Hong Kong, China, Japan, Korea and Singapore) were in Asia-Pacific. Please see the related-article link at the bottom of the page for additional information.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Top 10 car brands in Southeast Asia

2 Top 10 car brands in Southeast Asia

Tributes for Lisa Ronson, beloved wife, mother and CMO

3 Tributes for Lisa Ronson, beloved wife, mother and CMO

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Jaguar defends rebrand amid ‘vile hatred’ online

5 Jaguar defends rebrand amid ‘vile hatred’ online

'All polish, no punch': Adland reacts to Jaguar’s rebrand

6 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

7 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

The best Christmas ads of 2024 are here

8 Unwrapping the best Christmas ads of 2024

Publicis' Unilever win solidifies its strength in APAC media rankings

9 Publicis' Unilever win solidifies its strength in APAC media rankings

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia

Related Articles

Indonesians share information, Chinese share to be creative: Social@Ogilvy
Jun 18, 2014
Emily Tan

Indonesians share information, Chinese share to be ...

WeChat dominates China's social media: All B2B brands invest
Feb 26, 2024
Staff Reporters

WeChat dominates China's social media: All B2B ...

Why more brands are embracing podcasts in China
Jul 8, 2024
Kaiwen Yan

Why more brands are embracing podcasts in China

China’s six largest social media platforms – and how to engage its users
Oct 19, 2023
Lucy Shelley

China’s six largest social media platforms – and ...

Just Published

Former Dentsu China CEO Deric Wong joins EternityX
7 hours ago
Ravi Balakrishnan

Former Dentsu China CEO Deric Wong joins EternityX

EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.

Top 10 travel brands in Southeast Asia
7 hours ago
Matthew Keegan

Top 10 travel brands in Southeast Asia

Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.

Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups
8 hours ago
Ad Nut

Apple’s latest campaign celebrates innovation in ...

Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.

Ahead of Trump's second-term, Meta to scrap fact checking on Facebook and Instagram
9 hours ago
Staff Reporters

Ahead of Trump's second-term, Meta to scrap fact ...

Traditional fact-checking will make way for X-inspired "community notes." This drastic overhaul signals a major shift in content moderation as the tech giant appears to appease the incoming Trump administration.