sharing
Social distancing be damned in Tuborg's Vietnam campaign
Interactive video from Happiness Saigon improves as more people watch the same screen together.
Sharing is caring: Consumers who share more likely to convert
Tracking and taking advantage of sharing activity is an easy and effective strategy, according to RadiumOne.
The kind of brands recommended in Asia-Pacific, and what's shared: Waggener Edstrom
ASIA-PACIFIC - More than half (55 percent) of Australians are likely to actively promote a restaurant they like, but only 38 percent of Chinese and 21 percent of South Koreans, finds Waggener Edstrom in the 2015 edition of Content Matters: The impact of brand storytelling online.
Marketing and the sharing economy: Get smart before someone else does
The rise of services like Airbnb and Uber reveals a new consumer trend toward sharing and reuse. Is it a threat or an opportunity?
DATA POINTS: Social@Ogilvy's research into why and what people share
Selected results from research by Social@Ogilvy and SurveyMonkey, which surveyed more than 6,500 social-media users in 16 markets, six of which (Indonesia, Hong Kong, China, Japan, Korea and Singapore) were in Asia-Pacific. Please see the related-article link at the bottom of the page for additional information.
Indonesians share information, Chinese share to be creative: Social@Ogilvy
CANNES - Globally, humorous and informational content is the most shared, but in Asia-Pacific results and motivations vary greatly by market, according to research Social@Ogilvy is introducing at Cannes Lions 2014.
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