Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 12, 2013
DATA POINTS: 63 per cent of rich-media ads are seen
DG MediaMind analysed approximately 16.1 billion rich-media impressions served in Asia-Pacific during the first half of 2013, and found that the average viewable rate for rich media in the Asia Pacific region was 63.6 per cent. The company also confirmed the correlation between campaigns with higher aggregate viewable rates and higher engagement metrics.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Mar 25, 2025
Decoding the shifts in online consumer behaviour ...
Jul 11, 2017
SEA on par with global viewability standards: IAB
Just Published
52 minutes ago
Hakuhodo International Indonesia appoints 15 new ...
The largest restructuring in the company's history involved the appointment of new leaders in five key business units and the executive committee.
.png&h=268&w=401&q=100&v=20250320&c=1)
8 hours ago
Cannes Lions, AI, and the integrity reckoning
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Knowledge
8 hours ago
Wrangles in the jury room: how the challenges of ...
Tricky deliberations, outside influences and questionable entries can make the quest to recognise the best work with an award a difficult one.
The Information
9 hours ago
Bacardi picks agencies for trio of global creative ...
AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts.