Jenny Chan 陳詠欣
Nov 28, 2016

2016 Kam Fan awards: Grey, Zenith named top agencies

Grey and Zenith win top spots at the 2016 awards, but no Grand Kam Fan was awarded.

HONG KONG - Grey HK attained the creative agency of the year status at the 2016 HK4As Kam Fan Awards Friday, while Zenith’s medal tally placed it as the top media agency.

Ogilvy & Mather Hong Kong and Cheil Hong Kong followed closely as the second- and third-place creative agencies, respectively. The jury did not name a Grand Prix to any entry. (Note: Exclusive behind-the-scenes photos of the judging sessions appear above).

McCann & Spencer, which bagged the big prize in 2015, had to settle with only merits, bronzes and silvers this year.

Overall, the 44 medals presented included one Integrated Kam Fan, one Promo & Activation Kam Fan, two golds, 10 silvers and 30 bronzes.

Jury president Mayan Lo Sheung Yan of J Walter Thompson Shanghai explained the lack of a Grand Prix this year.

“We can see some work have reached international standards, but some channels of the integrated Kam Fan ['Finger Licking Good' campaign by Ogilvy for Birdland Ltd aka KFC] could have been better executed to the fullest to be awarded the Grand Kam Fan,” he said.

Please see the full winner list here.

 

Source:
Campaign Asia

Related Articles

Just Published

3 minutes ago

Why brands have to be out and proud about the planet

As the industry gears up for Cannes Lions, Paul Mottram urges brands across Asia to listen closely to consumer voices and respond decisively to the growing demands for action on climate change.

21 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

21 hours ago

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

22 hours ago

Agency Report Card 2024: DDB

A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.