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SPIKES: Team Singapore win Young Spikes gold
SINGAPORE - Four executives from Leo Burnett/Arc Worldwide Singapore scooped the gold medal in the Young Spikes competition.
SPIKES: Spikes Academy round-up
SINGAPORE - Speaking of what she had learnt in the three days of Spikes Academy, Alvina from Hong Kong said: "It is not enough for people to like our idea. It's important for us to pass it on."
SPIKES: Follow the people, not the awards - Piyush ...
SINGAPORE - With India and China being labelled as two of the world's fastest growing economies, there is a natural interest in communication cues in two of these vastly different markets.
SPIKES: Titanium and Integrated: We have seen it ...
SINGAPORE - "People don't need advertising." With these words, Paul Kemp-Robertson, editor of Contagious kicked off an enlightening two-hour workshop titled 'Cannes Titanium and Integrated: We have seen it but how do we do it?'
SPIKES: The Nokia debate
SINGAPORE - Leveraging mobile effectively to market to rural consumers has always been a challenge for brands because although the medium offers the ability to target large number of consumers in a relatively short span of time, it also brings along with it logistical and cost challenges.
SPIKES: Starcom MediaVest Group on the intimacy of ...
SINGAPORE - Andrew J. Swinand (pictured), president of Starcom MediaVest Group spoke of the need for advertisers to make brands relevant to the human experience at Spikes Asia today.
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