Benjamin Li
Dec 4, 2013

ZenithOptimedia China veteran and LVMH leader Terrence Yung to depart

SHANGHAI - Terrence Yung, who as vice-president of ZenithOptimedia China leads the LVMH account and is responsible for the agency’s internal operations, has resigned and will be leaving in February.

Terrence Yung
Terrence Yung

The agency has not yet named a replacement. Yung (pictured) will take a short break before seeking a new role, according to a source.

Yung's 15-year career with ZenithOptimedia Group in China began with three years in the Guangzhou office. He then moved to Shanghai to set up the Optimedia office, and he has led the LVMH account for the past three years.

Over his career, he has worked on the group’s major accounts, including L’Oreal, Carlsberg and Sanofi.

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

2 days ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

2 days ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

2 days ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.