Zara Curtis to head Fremantle's content creation division

Curtis joins from Newslifemedia where she was commercial director and will start work mid-July.

She brings with her over 18 yeas experience in media, brand marketing, digital and advertising sales. Prior to Newslifemedia, where she spent almost two years, Curtis was at ACP for more than 10 years, during which time she held a number of senior sales positions and was responsible for driving record revenue growth across the company’s renowned stable of women’s magazines.

Her experience, particularly in building and managing relationships with agencies and clients will drive Spring's development, commented regional CEO, Australia and Asia-Pacific, Fremantlemedia, Ian Hogg.

Launched in September 2011, Spring is a world-first initiative for Fremantlemedia, and was created to work with Australasia’s leading brands, agencies and broadcasters and aims to produce innovative and affordable content solutions including advertiser-funded projects and multi-platform iterations.

“There is a huge demand for clever, quality and cost effective content that can run on multiple platforms in a media agnostic, audience-centric way,” said Curtis. “This is also a great time for brands and brand marketers as we see them take control of their digital content and reconnect with consumers through creative brand storytelling.”